The Lakeshore Joint Venture

The Lakeshore Joint Venture

One engine.Many front doors.

Radio stations, service organizations, and community music — one engine, many front doors. Operated and powered by RezConnect.store.

Join the venture See how it works

Come with us. Let us show you who set the table—and who’s already gathered around it.

01 / THE LEGACY

Built on vision. Carried with gratitude.

Dave Palmer created and developed Walk the Beat. A brilliant, generous creator rooted in Kiwanis, the high school, and music, Dave has a gift for building events and empowering others to carry them forward.

Now retired, Dave gave us his blessing to continue the work. The credit is his. We also honor Becky Newman, president of Walk the Beat and a true mentor of its mission and fundraising.

We carry their work with gratitude.

The foundation is here. Now meet the people carrying it forward.

02 / AROUND THE TABLE

Local strength, welcomed through every door.

The airwaves

Two independent stations, each valued for a distinct contribution to the Lakeshore.

WGHN 92.1 FM · Michael Toth Sixty-eight years on the Lakeshore, with the reach to carry a community story well beyond one neighborhood.
WAWL 103.5 FM · Eric Kaelin A nonprofit community station giving the next generation of broadcasters a place to learn by doing.

The venture invites each station independently. What connects the work is the cause: kids, music, and community.

The community halls

Eagles #925, the Elks, Rotary, the Legion, the VFW, and our churches — the organizations that have held this town together for generations.

And behind every Aerie, lodge, post, and church stands a Women’s Auxiliary — from the Eagles Auxiliary to every women’s group doing the daily, yearly, often-unsung work of fundraisers, kitchens, events, and caregiving for the community. The venture brings them organized reporting, administration, marketing, donor tracking, attendance and scheduling, a real digital presence, and hands-on consulting — built by students as paid, coached work. They’ve earned tools as serious as they are.

The music

Walk the Beat — Dave Palmer’s creation — bringing free community music, local venues, and local musicians into one joyful rhythm.

The table is set. And here’s who it’s all for.

03 / THE HEART

The students.

Opportunity becomes real when learning meets real work.

WAWL’s intern program — two to four interns learning broadcasting — can connect with our student pathway, where students earn through real building, marketing, and creative work.

On the airBroadcasting, music programming, live remotes, and community storytelling.
Behind the engineDigital building, marketing, creating, and serving real community organizations.

Together, these student pathways bring music education, instruments, and understanding back to kids — so the Lakeshore can keep enjoying music for generations.

“Many times people fail because they are not coached.”Here, they are.

Purpose is only the beginning. So how does it actually run?

04 / THE ENGINE

How it works.

Nobody takes on more work. Everyone shares the good news.

Give every organization practical digital tools.

Member directories, messaging, feedback, bookings, and volunteer coordination — powered by RezConnect.store.

Make the work paid and coached.

Students build, market, and create for real organizations while experienced people guide the work.

Amplify the cause, independently.

Each station can tell the story in its own voice and serve its own audience. Walk the Beat brings the music.

Put community support where neighbors gather.

Community Screens bring local businesses into bars, lounges, lobbies, and retail spaces — visible support in real community settings.

That’s the engine. Here’s your seat.

05 / THE INVITATION

Bring your mission. We’ll bring the engine.

To every station, every Aerie, every lodge, every post, and every church: there is a front door for your community here. Join the venture.

Start with a conversation.

Angie, our AI assistant, answers questions and books time — or call and talk with us directly.

Talk with Angie Call Angie · (616) 612-1774
Michael Rutherford [email protected] (616) 805-9710 RezConnect.store

Dave Palmer dreamed it. Becky Newman mentors its mission. Radio can amplify it. Community organizations can bring it home. Paid, coached students can build it. Come be part of something marvelous.

Everything has led here. Your next step is simply to start the conversation.

06 / YOUR NEXT STEP

The venture starts with a conversation.

You’ve seen the vision — the stations, the organizations, the students, the music. Now let’s talk about where you fit. One conversation is all it takes to find your lane.

Talk with Angie Now

Prefer to talk it through first? Call (616) 612-1774.