Create your Path Plan. This is it — let's start it.
A few honest questions about your business, your customers, and where it hurts. Answer them here, at your own pace — or we'll walk them together on the phone or in the room. Either way, your answers become your Path Plan, and our Path Panel goes to work on them — so when we sit down, we're not starting from zero. We're starting from YOUR words.
Start My Path PlanPrefer to talk it through? Call Michael at (616) 805-9710.
There's no wrong door here. Pick the one that fits your week.
Work through the questions below whenever you have a quiet twenty minutes — tap your answers, type the rest in your own words, and the page keeps them as you go. Before we meet, on your schedule.
When you do, Michael arrives at the meeting already prepared. The meeting isn't spent gathering facts — it's spent on YOUR plan.
On the phone or in the room, Michael asks and you just talk. No homework, no forms to wrestle — you answer out loud and we move it through together.
Call (616) 805-9710 and we'll set a time that works.
Tap your kind. Everyone answers the core questions below; your kind adds a short set of questions written just for businesses like yours, and they'll appear right under the core.
Seven short sections. Where the answer is a tap, tap it — the page keeps it. Where a question needs your own words, that's because your words are the answer — type them in. There are no wrong answers; honest ones are what make a plan worth building. Your Path Plan — first read builds at the bottom as you answer.
Your answers are kept right here, on your device, in this page as you go. Each section checks off as it fills in.
Start with who you are — the plan is built on your house, not a template.
Every business has a heartbeat — we want to hear yours.
The people through your door are the whole point — tell us about them.
What you already have gets credited honestly — the gaps come off your list, never our guesses.
This is the section the plan gets shaped around — say it plain.
Tell us what winning looks like, so we build toward it — not toward a guess.
No pressure in these answers — they just tell us how to start right.
Your rooms, your book, your regulars — the details that make a house run.
The door, the floor, and the folks who come back — that's a store's whole story.
How the work finds you, and where it slips away — that's where we start.
The mission is the message — these questions carry it into the plan.
Everything you've answered, assembled as you go — the choices you tapped and the answers in your own words. This is the plan taking shape.
Nothing here yet — your answers will gather here as you go.
This first read is what Michael brings to your meeting — prepared. Not a guess and not a template: your dead time, your one hurt in your words, and the proof you asked for, with every answer behind them.
Your answers aren't the end of anything. They're the beginning of the plan.
Our Path Panel works from your answers and consults accordingly — your words, your rooms, your numbers, sorted into a plan that fits your business.
Your portfolio is written from your words, your rooms, your numbers — built with you, not handed to you off a shelf.
Your information, your knowledge base, your education — your ongoing support system, not a binder on a shelf.
"Many times people fail because they are not coached. This is where the coaching starts."
Questions before you begin, or ready to walk it together? Call Michael Rutherford at (616) 805-9710.