Momentum for the Aerie | Eagles #925 × RezConnect.store
Eagles #925 × RezConnect.store

Momentum
for the Aerie

People helping people, powered by modern tools.

A personal brief from Michael Rutherford Aerie #925 · 20 N 2nd St · Grand Haven

A fellow Eagle

I’m Michael Rutherford.

Eagle since 2013 Board Treasurer · 2013–14

I know this Aerie’s heart: the missions, the fundraisers, the fish frys, the bands. I’ve seen what happens when good people show up for one another—and I believe the right tools can help that good work travel further.

Today I’m building technology and human coaching for organizations like ours. Not technology for its own sake—practical systems that help people communicate, organize, and keep momentum moving.

This isn’t a vendor pitch. It’s one Eagle bringing an idea home.

What I see

A good start. A bigger opportunity.

Anita Yoder built us a good website and keeps it going. The new member directory is a start—business cards that connect to members’ websites.

Now imagine if that directory helped the Aerie create real activity, not just display information.

The next step

A directory that helps members find one another, support local businesses, discover events, volunteer, book, and stay connected to Aerie life.

What we can build together

One connected engine for Aerie life.

Built by students in our student pathway—real work, real pay, real coaching.

01

Member Directory 2.0

Rich member profiles, business offers, and event listings—not just cards.

02

Messaging

Fundraiser blasts, event reminders, and meeting notices by text and email.

03

Feedback

Post-event surveys and member satisfaction tools that help us hear the Aerie’s voice.

04

Appointments & bookings

Simple coordination for hall rentals, event signups, and volunteer shifts.

05

Jobs & scope of work

Clear ownership of volunteer roles and fundraiser tasks—without the phone tree.

A dedicated spotlight

The Women’s Auxiliary — The Heart That Keeps Beating

These women are operators. They run the fundraisers, fill the hall, feed the community, and carry the mission—day in and day out, year after year. Much of it still moves through clipboards, phone trees, and sheer willpower. Their work deserves modern tools built around the way they actually lead.

01

Organized reporting

Fundraiser results, donation tracking, and attendance in clean reports—no more shoebox math.

02

Administration

Member rosters, dues, and volunteer hours kept together in one clear place.

03

Marketing

Event promotion, flyers, and social posts built for the Auxiliary by students.

04

Donorship

Donor lists, thank-yous, and thoughtful follow-up, so no giver is ever forgotten.

05

Attendance & scheduling

Event RSVPs, volunteer shifts, and the hall calendar, so everyone knows where to be.

06

Digital presence

A real online home for the Auxiliary’s work, service, events, and wins.

07

Consulting that starts by listening

We sit with the women who do the work, learn how they operate, and build around it—with students doing the building as paid, coached work.

Built by students. Guided by coaches.

Every piece of the build becomes a pathway.

Local students do the build-out as paid, coached work. They learn how to listen, scope, communicate, and deliver. The Aerie gains a digital engine; students gain skills and pay.

The AerieMomentum, structure, connection
StudentsReal skills, coaching, paid work
Our communityMore capacity to help people

The bigger picture

A model bigger than one building.

What works here can serve any member-led organization that needs momentum, structure, and consistent engagement.

ElksRotaryLegionVFWChurches

WAWL 103.5 student interns

A natural bridge to young people learning broadcasting, communication, promotion, and community service.

Walk the Beat

A community music mission where local events, student development, and stronger organizations meet.

RezConnect.store

The practical technology and coaching layer that helps every partner follow through.

The ask

One conversation with the board.

Let’s sit down, listen to what the Aerie needs, and scope what would actually help. No cost to explore. No obligation.

People helping people—that’s what we do. Let’s give the Aerie the tools to do it bigger.

Michael Rutherford
[email protected] (616) 805-9710